For the past year, we have seen an explosion of new, highly effective therapies for hepatitis C, now with the ability to cure the virus. Yes, we can now say CURE. All of the companies involved in hepatitis C therapy have developed a wide range of print, radio, and television ads. The goal is to increase awareness, one of the major problems those of us that treat HCV find. There are more people yet to be diagnosed with hepatitis C, than those already diagnosed and treated. Getting the word out to get tested is still a struggle.
The messages thus far have varied in their content, including “Breaking the Silence” (Janssen-makers of Olysio/Simeprevir), “Take Action Now” (AbbVie-makers of Viekira Pak), and “Forget Me Not” (Gilead-makers of Sovaldi). Now, Gilead with their latest commercial, for the first time, directly states the name of their product, and outlines the near 99% cure rate one can expect, and the minimal side effects patients experience. The “I am Ready” campaign hopes to alert all those living with hepatitis C, it’s time to get treated. Putting aside the bad memories of interferon, and other complicated therapies, that were indeed toxic, these new era therapies are highly effective, with the most minimal side effects. Patients have told me that the very fear of the therapy, and the wicked side effects, have prevented them from coming forward for treatment. This is a shame, and should not even be considered any further. Having treated several hundred patients thus far with Harvoni and the other current medicines, we are truly in a golden era where we can eradicate HCV, and prevent all of the know complications, such as cirrhosis and liver cancer.
Call us if you are ready to be treated.
Watch the vidoe below.